In a move that could redefine how consumers access high-end fashion online, Saks Fifth Avenue has officially launched “Saks on Amazon,” a curated luxury storefront within Amazon’s “Luxury Stores.” This collaboration bridges the gap between the traditional prestige of Saks and the digital agility of Amazon, offering an elevated e-commerce experience that brings sought-after designer fashion to a broader, convenience-driven audience.
Curated Luxury Meets Speed and Simplicity
The new Saks storefront delivers a refined selection of premium fashion and beauty products—personally curated by Saks’ in-house style experts. The launch assortment includes labels like Dolce&Gabbana, Stella McCartney, Etro, Balmain, Fear of God, and Giambattista Valli, giving shoppers access to some of the most coveted names in contemporary luxury.
The offering spans across women’s and men’s ready-to-wear, shoes, handbags, accessories, and high-end beauty products. Product categories will be updated regularly with highlights like “New Arrivals”, “Women’s Weekend Uniform”, and “Men’s Elevated Essentials”, encouraging ongoing discovery within the platform.
According to Emily Essner, President & CCO at Saks Global, this collaboration is about “reinventing luxury shopping,” offering each customer a personalized and seamless journey through elevated fashion—now just a click away.
The Saks on Amazon Experience
More than a typical digital storefront, the Saks on Amazon experience incorporates visual storytelling and curated editorial elements. Interactive digital window displays—inspired by the iconic storefront at Saks’ New York flagship—let customers “window shop” from their devices, with the ease of adding items to their cart in real-time.
The user interface has been carefully designed to mirror Saks’ high-touch service and visual luxury while maintaining Amazon’s signature fast, free shipping and checkout convenience.
A Playful Campaign: ‘Saks Arrives on Amazon’
To launch the initiative, Saks unveiled a whimsical, editorial-style campaign titled “Saks Arrives on Amazon”, directed by Emmy-winning creative Max Siedentopf. The campaign explores imaginative scenarios where luxury meets everyday moments—think: a Balmain bag arriving atop a miniature car, or Stella McCartney totes descending via umbrella from the sky.
The six-part vignette series aims to evoke the surprise and delight of receiving a designer package at your doorstep, reinforcing the blend of high fashion and everyday convenience.
A physical version of the campaign is now live at Saks Fifth Avenue’s Manhattan flagship, where a window installation at 50th and Fifth visually echoes the campaign’s themes and showcases featured products available through Amazon.
Saks on Amazon Details
| Feature | Details |
|---|---|
| Launch Date | May 2025 |
| Available On | Amazon Shopping app, desktop & mobile browsers |
| Brands Featured | Dolce&Gabbana, Stella McCartney, Etro, Balmain, Giambattista Valli, Fear of God, Jason Wu, Chantecaille, La Prairie, and more |
| Categories | Women’s and Men’s fashion, accessories, shoes, beauty |
| Shipping | Free and fast shipping via Amazon |
| Shop Link | amazon.com/saks or search “Saks on Amazon” |
Pros and Cons
➕ Pros
- Curated selection from one of fashion’s most prestigious names
- Fast, reliable Amazon shipping and customer service
- Innovative digital window shopping inspired by NYC’s Saks flagship
- Expands accessibility to designer fashion for online-first shoppers
➖ Cons
− Some luxury customers may miss the in-store experience and ambiance
− Limited brand selection at launch (expected to grow)
− Exclusivity may be diluted with Amazon’s mass-market environment
Final Thoughts
Saks on Amazon is more than a retail experiment—it’s a strategic pivot that could set the tone for future collaborations between legacy luxury brands and modern e-commerce giants.
For fashion lovers craving both designer labels and door-to-door convenience, this new shopping destination might just deliver the best of both worlds.
